Assoc. Prof. Dr.Asha Binu Raj | Human Resource Management | Women Researcher Award

Associate Professor at National Institute of Bank Management (NIBM), Pune, India.

Dr. Asha Raj is a seasoned academician 🎓, consultant 💼, and trainer 🧑‍🏫 with over 22 years of experience, currently serving as Associate Professor at the National Institute of Bank Management (NIBM), Pune 🇮🇳. She specializes in Human Resource Management and Organizational Behaviour 🤝, bringing a blend of corporate insights and academic rigor. With over 13 years in academia, she is renowned for her expertise in teaching, research, and professional training across sectors including banking and pharma 🏦💊. A dynamic facilitator, she is also deeply involved in curriculum development, MDPs, and faculty development programs 📚✨.

Professional Profile:

ORCID

Google Scholar

Suitability for Women Researcher Award – Dr. Asha Raj

Dr. Asha Raj is a highly deserving candidate for the Women Researcher Award, given her profound contributions to Human Resource Management (HRM) and Organizational Behaviour over the past 22 years. As an Associate Professor at NIBM, Pune, and a seasoned consultant, she blends academic excellence with industry relevance, empowering organizations and shaping future HR professionals. Her dynamic involvement in research, training, and curriculum development, combined with her leadership in executive education, makes her an exemplary figure in women-led academic innovation.

🔹 Education & Experience

📘 Education:

• 🎓 Ph.D. in Management Studies (HRM) – University of Hyderabad, 2014

• 🎓 MBA in HRM and Marketing – Rani Durgavati Vishwavidyalaya, Jabalpur, 2000 (CGPA: 7.91)

• 🔬 B.Sc. in Biology and Chemistry – Rani Durgavati Vishwavidyalaya, 1998

💼 Experience:

• 🧪 Internship at MRF Ltd. – Gained industry insights in HR practices

• 🏭 Internship at BHEL – Exposure to corporate HR and organizational systems

• 📚 Researcher & Author – Published 20+ papers in ABDC/SCOPUS/WoS journals

• 🌐 Interdisciplinary Scholar – Specializes in HRM, branding, governance & economic policy

🔹 Professional Development

Dr. Asha Raj has actively engaged in continuous learning through a variety of faculty development programs (FDPs) and workshops focused on analytics, gamification, online education, HR technology, and grant proposal writing 🎯💡. She has participated in prestigious platforms like IIT Madras and IBS Hyderabad for both FDPs and workshops on innovative pedagogical strategies 📊📚. Her management development pursuits include programs on disaster management and communication skills 🧠🗣️. Asha has not only attended but also directed numerous leadership and HR training modules at NIBM for Indian and international banks, fostering a rich and practical learning ecosystem 🔄🌍.

🔹 Research Focus Category

Dr. Asha Raj’s research spans key themes in Human Resource Management and Organizational Behaviour 📘🤝. Her focus areas include leadership, employer/internal branding, talent acquisition and engagement, organizational citizenship behavior, and employee wellbeing 🧘‍♀️👨‍💼. She also explores emerging areas such as corporate social responsibility and corporate governance 🌿📈. Her work has been featured in SCOPUS, Web of Science, and ABDCA-listed journals, indicating high-impact scholarly contributions 📑📊. With a blend of practical insights and academic depth, she contributes to both applied and theoretical advancements in behavioral and strategic HR research fields 💬🔍.

🔹 Awards & Honors

🏅 Awards & Honors:

• 🎖️ Speaker at international and national webinars (Stella Maris College, Bharat Institutions, Palamuru University)

• 🏆 Resource person for DRDO, Aurobindo Pharma, and numerous Indian banks in MDPs

• 🏅 Speaker at FDP on Employer Branding, IBS Hyderabad

• 🌐 Coordinator of international training for foreign banks like Bank of Ceylon and Bank of Bangladesh

• 🧩 Program director and resource person for HRM and leadership training at NIBM

Publication Top Notes

📘 Internal Branding: A Determining Element of Organizational Citizenship Behaviour – Journal of Contemporary Management Research (2013) | 🔢 Cited by: 116

📘 Impact of Employee Value Proposition on Employees’ Intention to Stay: Moderating Role of Psychological Contract and Social Identity – South Asian Journal of Business Studies (2021) | 🔢 Cited by: 82

📘 Internal Branding: Exploring the Employee Perspective – Journal of Economic Development, Management, IT, Finance & Marketing (2011) | 🔢 Cited by: 61

📘 Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-Based Brand Outcomes – Global Business Review (2020) | 🔢 Cited by: 50

📘 Building Corporate Reputation through Corporate Social Responsibility: The Mediation Role of Employer Branding – International Journal of Social Economics (2022) | 🔢 Cited by: 28

📘 Internal Branding, Employees’ Brand Commitment and Moderation Role of Transformational Leadership: An Empirical Study in Indian Telecommunication Context – Asia-Pacific Journal of Business Administration (2022) | 🔢 Cited by: 21

📘 Workplace Spirituality and Job Satisfaction among Teachers: Influence of Well-being and Spiritual Leadership – International Journal of Educational Management (2023) | 🔢 Cited by: 18