Dr. Zhenbin Wang | Business | Best Researcher Award 

Lecture at Anyang Institute of Technology | China 

Dr. Zhenbin Wang is an accomplished scholar in tourism management and business research, currently serving as a full-time faculty member at the Business School, Anyang Institute of Technology, China. He earned his undergraduate degree in Tourism Management from Henan University of Economics and Law, followed by a master’s degree in Tourism Management from Henan University, and is presently completing his doctoral studies in Tourism at Universiti Putra Malaysia, reflecting his continuous pursuit of advanced knowledge in his field. Professionally, he has held significant academic roles, including Dean of the Examination Office at Anyang College and full-time lecturer at Anyang University before joining his current institution. His research interests are centered on rural tourism development, cultural tourism, tourism behavior, and rural revitalization strategies, with a particular focus on integrating cultural heritage with sustainable tourism models. He has published in respected journals such as PLOS ONE, Journal of Quality Assurance in Hospitality & Tourism, and the International Journal of Academic Research in Economics and Management Sciences, and has presented at international academic conferences, including studies on City Walk tourism in Malaysia. His involvement in numerous provincial and municipal research projects, many of which won awards and government recognition, demonstrates his strong capability in leading applied research with regional impact, particularly in rural development, cultural tourism planning, and community revitalization. Dr. Zhenbin Wang ’s research skills include tourism planning, cultural and behavioral analysis, project development, and system design for tourism support, supported by his certifications as a qualified university lecturer and provincial Mandarin proficiency tester. Although his honors include multiple funded projects and research prizes at the provincial and city level, his broader recognition lies in bridging academic theory with practice for community development. In conclusion, Dr. Zhenbin Wang’s academic qualifications, leadership roles, impactful research, and dedication to advancing business and tourism studies position him as a highly deserving candidate for international recognition and future leadership in the field.

Profile : Orcid | Google Scholar

Featured Publications:

Wang, Z., Ramachandran, S., Siow, M. L., Subramaniam, T., & Hui, Z. (2024). Exploring the formation of behavioral intention toward rural tourism via sensory experience and memorable tourism experiences: A case study in Henan, China. Journal of Quality Assurance in Hospitality & Tourism, 1–25.

Wang, Z., Zhang, H., Ramachandran, S., & Cheng, S. (2025). Why are individuals tracing travel trends? A case study of City Walk in Malaysia. PLOS ONE, 20(2), e0309493.

Wang, Z., Hui, Z., Chaoyi, C., Ramachandran, S., & Iqbal, A. (2025). The formation of tourists’ behavioral intention in City Walk in Malaysia through the embodiment perspective. Acta Psychologica, 260, 105496.

Chaoyi, C., Huijuan, L., & Wang, Z. (2025). Influencing factors of tourist loyalty in China camping destinations based on expectation confirmation theory: The mediating role of satisfaction and well-being. Humanities and Social Sciences Communications, 12(1), 1–14.

Cao, C., Ramachandran, S., Siow, M. L., Liu, H., & Wang, Z. (2025). Leveraging social media for strategic business excellence in wine tourism: Insights from China’s Helan Mountains. Journal of Ecohumanism, 4(1).

Wang, Z., Ramachandran, S., Siow, M. L., Subramaniam, T., & Hui, Z. (2024). Mechanism of regional rural tourism development in China based on geographical perspective. International Journal of Academic Research in Economics and Management Sciences.