Assoc. Prof. Dr. Cheng-Feng Cheng | Business | Best Researcher Award

Associate Professor at National Taichung University of Science and Technology, Taiwan.

Dr. Cheng-Feng Cheng, an Associate Professor at the Department of Business Management, National Taichung University of Science and Technology, Taiwan, has made significant contributions to strategic management, marketing management, and consumer behavior research. His extensive publication record spans high-impact journals, showcasing his expertise and dedication to advancing knowledge in business management.

Profile👤

• Scopus
• Orcid
• Google Scholar

Education 🎓

🎓 Dr. Cheng-Feng Cheng completed his Ph.D. in Management at National Cheng Kung University, Taiwan, where he specialized in strategic management and consumer behavior. He also holds advanced degrees in business management, equipping him with the analytical skills and theoretical expertise essential for his multifaceted research. His education laid the foundation for his prolific academic career, fostering a passion for bridging theory and practice in business research.

Experience

🩺 Dr. Cheng has served as an Associate Professor at National Taichung University of Science and Technology, Taiwan, where he has been teaching and conducting research in business management. His career spans diverse domains, including strategic management and marketing. He has also contributed to curriculum development and mentored students, cultivating a new generation of business leaders. His professional journey reflects a commitment to both academia and practical business innovation.

Research Interests 🔬

🔬 Dr. Cheng-Feng Cheng’s research focuses on strategic management, marketing management, and consumer behavior. His work explores the intersections of organizational strategy, market dynamics, and customer psychology, offering insights into improving business performance and consumer engagement. By publishing in multidisciplinary journals, Dr. Cheng has significantly impacted the understanding of sustainable business practices and innovative marketing strategies.

Awards and Honors 🏆

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